Affordable Vehicle Options for First-Time Buyers


Intro
Buying your first car can feel like a journey into the unknown. There are many things to consider, from your budget to the reliability of the vehicle. Researching can become a full-time job by itself. But fear not, this guide aims to break down the essentials, helping you navigate the process.
Your first ride should not just get you from point A to point B; it should fit your lifestyle and financial situation, too. To make that happen, understanding current market trends, reliable models, and essential features will arm you with the right information.
Market Trends
When it comes to purchasing your first vehicle, staying tapped into industry trends can provide invaluable insights. The automotive market is not static; it evolves rapidly, and understanding these changes can help buyers find affordable options that meet their needs.
Overview of Current Trends in Automotive and Marine Markets
The current trend shows a growing preference for affordable vehicles, especially among younger buyers and first-time car owners. Factors contributing to this shift include economic pressures and a desire for value without sacrificing quality. Compact cars are making a significant comeback as gasoline prices fluctuate. Additionally, there’s a noticeable trend toward hybrid and electric vehicles, even in the budget category, as society becomes more eco-conscious.
"Today's car buyers are not just looking for a vehicle; they're searching for an investment that aligns with their lifestyle and values."
Statistical Data on Sales and Growth
According to recent statistics, the demand for affordable vehicles has seen a steady increase, with compact cars and entry-level sedans gaining popularity. For instance, from 2022 to 2023, sales of sub-$20,000 vehicles rose by nearly 15%. This indicates a robust market segment which reflects a significant opportunity for buyers searching for economical choices. Moreover, companies are investing more into R&D for budget-friendly electric vehicles, which only enhances options available for first-time buyers.
Industry Innovations
The automotive industry is not just about numbers; technological innovations play a pivotal role in shaping market dynamics. Understanding what’s new can give first-time buyers an edge when looking at affordable vehicles.
Coverage of New Technologies and Designs
In the realm of affordability, manufacturers are developing innovative designs that don't skimp on features. Advanced safety tech such as automatic emergency braking and lane-keeping assistance are becoming standard in budget vehicles, making them safer than ever. Infotainment systems are also improving, offering more functionalities for drivers without inflating prices.
Case Studies of Companies Leading the Way
Let’s not forget about brands like Honda and Toyota. Both companies have long been known for their reliable and affordable options. Take the Honda Civic, which consistently ranks high in reliability while being budget-friendly. On the other side, Toyota's Corolla has also become synonymous with dependability and efficiency. These brands exemplify how companies can keep prices low while ensuring quality and introducing tech-savvy features in their vehicles.
Understanding the Market for Affordable Cars
When embarking on the journey of purchasing a vehicle, it’s essential to familiarize oneself with the landscape of affordable cars. The importance of understanding this market cannot be overstated, especially for first-time buyers who might feel swamped by the myriad of options available. The automotive market is like a bustling bazaar, full of choices, each claiming to be the best fit. This section aims to clarify the nuances of affordable vehicles by focusing on several specific elements, the benefits they offer, and the considerations that ought to be kept in mind.
Defining Affordable Vehicles
Affordable vehicles generally refer to those cars that are financially within reach for a majority of buyers, particularly those on a budget. However, the term often varies widely depending on individual perspectives, personal finances, and regional market conditions. Generally, these vehicles are priced below the median for new cars, making them more accessible to average consumers.
For many, an affordable vehicle might mean something new that keeps up with the trends, while for others, used cars may be the primary consideration. It's also noteworthy that affordability does not always equate to low price. Features, reliability, and fuel efficiency play a critical role in determining whether a vehicle provides true value for money. Here are some defining traits of affordable vehicles:
- Price Tag: Usually less than $30,000 for new models.
- Maintenance Costs: Low costs to keep them running smoothly.
- Insurance Affordability: Generally lower premiums compared to luxury models.
- Fuel Efficiency: Higher MPG ratings reduce overall fuel spending.
Current Trends in the Automotive Market
In the dynamic world of automobiles, consumers must stay abreast of trends that shape the market for affordable cars. A clear understanding of current trends can empower first-time buyers to make informed choices rather than falling into the trap of hasty decisions. Some prevailing trends worth noting include:
- Increased Electric and Hybrid Options: With rising interest in sustainability, many manufacturers are introducing affordable electric and hybrid models. These vehicles, while often pricier upfront, can save on fuel costs significantly over time.
- Standardization of Safety Features: Many budget vehicles are now equipped with advanced safety features that were once exclusive to higher-end models. Look for features like automatic braking, lane departure warnings, and adaptive cruise control, which heighten safety without breaking the bank.
- Greater Attention to Fuel Economy: With fuel prices often fluctuating, manufacturers are continually improving fuel efficiency across affordable vehicles. The ongoing innovation in technology allows buyers to enjoy lower fuel costs day-to-day.
"A well-informed buyer is the engine driving a successful purchase. Understanding trends will boost your confidence as you navigate your options."
By grasping what affordable vehicles encompass and keeping an eye on current market trends, first-time buyers can ensure they’re making smart purchases. It is not just about finding a good deal on a car; it’s about looking long-term, seeking value, and ensuring that the vehicle fits one's lifestyle and financial capacity.
Key Considerations for First-Time Buyers
Purchasing your first vehicle can feel like stepping into uncharted waters, teeming with considerations and choices that can either excite or overwhelm you. Getting clear on the key elements before making that purchase is crucial. Ultimately, the goal is to ensure you don’t just drive away with a car but also secure one that fits your lifestyle and your wallet.
Establishing a Budget
Setting a budget before stepping foot into a dealership can keep you grounded amidst the flash and glare of shiny vehicles. Consider your financial situation in detail, including your income, savings, and any current expenses. You want to avoid finding yourself in a pickle later.
Many first-time buyers make the mistake of underestimating how much they can comfortably afford. Taking into account not just the vehicle price, but also taxes, title fees, and optional add-ons is essential. Aiming for a car that costs no more than 15% of your monthly income can be a good rule of thumb. That way, you won’t feel like you’re strapped for cash once the excitement of ownership wears off.
"Budgeting is not just about limiting spending but about making informed choices that align with your overall financial health."
Understanding Financing Options


A myriad of financing options exists, making it easier to find a plan that suits your budget. However, it can also confuse first-time buyers. Do you want to buy outright, or will you need a loan? If you choose financing, check how much you’d be paying back over time.
Understanding the types of loans available is pivotal:
- Personal Loans: Banks or credit unions offer these, often with flexible terms.
- Dealer Financing: Sometimes, dealerships provide attractive deals to entice buyers. However, it's crucial to sift through the fine print.
- Leasing: This might seem like a bargain, but be wary of mileage limits and potential extra costs.
Be sure to familiarize yourself with interest rates as well. A lower rate can save you significant money over the life of the loan, allowing you to enjoy your ride longer without the weight of regret about finances.
Evaluating Total Ownership Costs
When buying a car, think beyond just how much it's going to cost you upfront. Total ownership costs play a significant role and include maintenance, insurance, fuel, and depreciation. Calculating these expenses will give you a more rounded picture of what your investment entails.
- Insurance: Factor in not only the premium but also potential costs for higher coverage amounts for newer cars.
- Maintenance: Some models are known to be more reliable than others. A reliable car might cost more upfront but can save you considerably on repairs down the road.
- Fuel Efficiency: Assess how the car performs on gas. Remember, a vehicle that guzzles fuel can quickly erode your budget.
By keeping these considerations top of mind, first-time buyers can make a well-informed, confident decision that aligns with their lifestyle and financial situation. Remember, it’s not just about getting the keys; it's about making sure those keys fit snugly in a castle you can afford.
Identifying Reliable Affordable Cars
When diving into the world of vehicle selection, the importance of identifying reliable affordable cars cannot be overstated. For first-time car buyers, the allure of an affordable price tag can sometimes overshadow critical aspects like dependability and long-term ownership costs. Choosing a vehicle that is not only economical upfront but also reliable over time is essential for ensuring a pleasant driving experience and minimizing future headaches. Car repairs and unforeseen breakdowns can take a significant toll on both finances and peace of mind. Hence, doing due diligence in understanding which cars are known for their durability and affordability pays off in the long run.
Brands Known for Affordability and Reliability
Certain brands have established a reputation for producing vehicles that deliver both affordability and reliability. Consider Toyota—known for its longevity and low maintenance costs, many first-time buyers gravitate towards models like the Toyota Corolla. Another name that often comes up is Honda, with its Civic and Accord models frequently seen as staple cars that combine good fuel efficiency and reliability. Then there’s Mazda, carving a niche with sporty aesthetics while offering solid performance and reasonable pricing.
Car manufacturers like Hyundai and Kia also deserve a mention. They have made significant strides in the past decade, presenting warranties that speak volumes about their confidence in the durability of their vehicles. As a result, first-time buyers should heavily factor in these brands when hunting for a reliable yet budget-friendly option.
New vs. Used: What to Consider
A perennial debate for first-time car buyers is whether to buy new or used. Each route has its merits and drawbacks that warrant careful evaluation.
- New Vehicles: Buying a new car often provides the latest technology, a full warranty, and peace of mind knowing the car’s history starts fresh. However, the downside is depreciation tends to hit hardest in the first few years, diminishing the vehicle's value as soon as it leaves the lot.
- Used Vehicles: On the other hand, purchasing a used car can offer fantastic value for money. Buyers can often afford a more upscale model for the same price as a basic new car. The initial price is lower, but buyers must be vigilant about the vehicle's history, mileage, and prior maintenance. Having a trusted mechanic inspect the car could make all the difference.
It boils down to your financial situation, comfort with risk, and personal preferences.
Top Affordable Models in the Market
When discussing top affordable models, a few vehicles stand out due to their blend of price, reliability, and features:
- Toyota Corolla: It's often regarded as a classic choice thanks to its dependability and fuel efficiency. Drivers appreciate its reliability and resale value.
- Honda Civic: Known for its sporty feel, the Civic still maintains practical characteristics, making it a popular choice among various demographics.
- Hyundai Elantra: It packs a punch with features at a competitive price, presenting a warranty that often outshines its competitors.
- Kia Forte: A close relative to the Elantra, the Forte offers practical features and stylish design that appeals to younger buyers.
- Subaru Impreza: With standard all-wheel drive, it’s perfect for those who live in areas prone to inclement weather while still being budget-friendly.
"Affordability and reliability often walk hand in hand, but understanding the specifics can help a buyer make a choice that won't lead to regret down the line."
Assessing Vehicle Features
When shopping for affordable vehicles, assessing the right features is like looking for the diamond in the rough. It might be easy to get dazzled by shiny exteriors or low price tags, but what truly matters are the qualities that ensure your investment stands the test of time. Features like safety, technology, and fuel efficiency not only add comfort to your ride but can also affect your overall satisfaction and financial outlay in the long run. This section will delve into the essential areas that every first-time buyer should consider when evaluating vehicle features.
Essential Safety Features
Safety should never be an afterthought. It's about more than just peace of mind; it's about protecting yourself and your loved ones on the road. Look for a vehicle that comes equipped with essential safety features such as:
- Anti-lock Braking System (ABS): This helps prevent wheel lock-up during emergency stops.
- Electronic Stability Control (ESC): This can assist in maintaining control during slippery conditions.
- Airbags: Modern vehicles often come with front, side, and even curtain airbags for enhanced protection.
- Rearview Cameras: A great addition, helping you avoid rear-end collisions.
- Blind Spot Monitoring: Particularly useful for city driving, helping you to navigate safely around other vehicles.
Many new models offer these features as standard, while older ones may not. Prioritizing safety could very well save lives down the road, so make sure you weigh this heavily in your decision.
Technology and Connectivity Options
In today’s digital world, staying connected is almost a necessity, even while driving. With the right technological features, you can make your driving experience more enjoyable and efficient. Here are a few key tech features to look for:
- Bluetooth Connectivity: This allows for hands-free calls and audio streaming from your devices without distractions.
- Infotainment Systems: Many affordable cars come with smart screens that can integrate with your smartphone. Features like Apple CarPlay and Android Auto are increasingly common, letting drivers navigate, use apps, or find music seamlessly.
- Navigation Systems: Built-in GPS can help you avoid getting lost, especially if you're in an unfamiliar area.
- Voice Command Capability: A safe way to control your GPS or music without taking your eyes off the road.
Having technology that matches the pace of your lifestyle not only makes driving more enjoyable but can also keep you safer by reducing distractions.
Fuel Efficiency: A Critical Metric
When considering affordable vehicles, fuel efficiency is a crucial element that often gets overlooked. An economical vehicle can save a significant amount in the long run, positively impacting your budget. You should pay attention to:


- Miles Per Gallon (MPG): Knowing how far you can go on a gallon of fuel is important. Look for cars that have better city and highway MPG ratings.
- Hybrid/Electric Options: With the rise of sustainability, hybrid and electric models offer substantial savings on fuel and lower emissions.
- Driving Habits: More efficient cars often reward careful driving habits — no more stomping on the gas and ruining your fuel economy.
Consider the long-term savings as you’ll spend a chunk of change on gas, especially if you're commuting frequently. Fuel efficiency which matches your driving style could lessen the pinch on your wallet.
"Choosing features that align with your lifestyle and budget can turn the car-buying process from daunting to straightforward."
In summary, evaluating essential safety features, technology and connectivity, and fuel efficiency are pivotal steps for first-time car buyers. Take the time to assess these components to ensure that you not only invest wisely but also create an enjoyable, safe, and efficient driving experience. By prioritizing these assessments, you'll empower yourself to make choices that resonate with both your immediate wants and future needs.
Navigating the Buying Process
Navigating the buying process is crucial for first-time car buyers. It's not just about finding a car that fits the budget; it’s about efficiently weaving through the options available and making informed decisions. Understanding how to approach this process can save you a considerable amount of time and money. Recognizing the landscape of dealerships versus private sellers, conducting effective test drives, and mastering negotiation techniques are all vital components that shape the overall experience of purchasing a vehicle.
Choosing a Dealership or Private Seller
When you’re in the market for a vehicle, one of the first choices you face is whether to buy from a dealership or a private seller. Each option comes with its own set of advantages and caveats. Dealerships often provide peace of mind; they offer warranties and generally have a reputation to uphold, making them less likely to sell a lemon. You also gain access to financing options directly through the dealership, which can streamline the process.
On the flip side, private sellers may offer better prices. If you’re nimble and know what to look for, you might snag a reliable vehicle for less. However, buying privately also carries risks. Without the backing of a dealership, it's essential to do your homework. Ask questions about the car’s history, seek records of maintenance, and, if possible, get a mechanic involved to check it out. Always trust your instincts—if something feels off, it’s best to walk away.
Conducting Test Drives Effectively
A test drive is more than just a casual spin around the block. It's an essential step in evaluating whether a vehicle meets your needs. Start by taking a good look at the car before getting behind the wheel. Check for any visible signs of wear and tear, and take note of the overall condition.
During the drive, pay attention to how the car responds to your handling.
- Is the steering responsive?
- Do you hear any unusual noises?
Don’t be shy about testing various conditions; drive on highways, back roads, and even in stop-and-go traffic. It’s key to assess how the vehicle performs in different scenarios. Most importantly, consider your comfort level and whether you can see yourself behind the wheel long-term. This process shouldn't be rushed—never hesitate to schedule multiple test drives if needed.
"A test drive is your first real date with the car; make sure it’s worth the investment!"
Negotiation Techniques for First-Time Buyers
Once you’ve found a car you like, the next step is to negotiate the price. This part can be daunting, especially for first-time buyers. Remember, negotiation is not about confrontation; it’s a discussion aimed at reaching an agreement that satisfies both parties.
Start by doing some research. Know the market value of the car you’re interested in using resources like Kelley Blue Book or NADA Guides. When it's time to negotiate, be polite yet firm. Start with a reasonable offer based on your findings but be prepared to justify it.
A few tips to keep in mind during the negotiation include:
- Be patient: Don’t rush into a deal.
- Stay calm: Emotions can cloud judgment.
- Be willing to walk away: Sometimes, the leverage comes when you show you’re not desperate to buy.
In the end, successful negotiations lead to not just a great price, but peace of mind knowing you've made a sound investment. Always remember, it's not just about getting the best deal; it’s also about feeling confident in your choice.
After the Purchase
Once the excitement of buying a new car settles down, the journey doesn’t quite end. Understanding the necessities of post-purchase care can truly shape your ownership experience. Not only does this phase hold the key to maintaining your vehicle's performance, but it also shields your investment and keeps your bank account in check. Here, we explore essential aspects to consider after you’ve driven off the lot, making sure you’re as prepared now as you were during the initial buying phase.
Understanding Vehicle Maintenance
Owning a vehicle means becoming familiar with its upkeep. Regular maintenance is like a safety net for your car. Neglecting it can lead to costly repairs down the line.
Schedule routine check-ups, which can include oil changes, tire rotations, and brake inspections. For example, many vehicles need an oil change every 5,000 to 7,500 miles, depending on the type of oil used. Failing to do so can lead to engine wear that diminishes the lifespan of the vehicle. Also, check your owner’s manual for manufacturer recommendations.
Don't overlook fluid levels either. Regularly checking the coolant, transmission, and brake fluids can save you from unexpected breakdowns.
Tools like a tire pressure gauge can help you maintain the correct tire pressure, which affects fuel efficiency and handling.
Moreover, keep an eye on the dashboard lights that signal maintenance needs. Ignoring these can lead to severe issues, costing more than just a trip to the mechanics.
Insurance Considerations for First-Time Buyers
Understanding auto insurance is crucial for any new car owner. This isn’t just about having a policy; it's about finding the right coverage offering peace of mind without breaking the bank.
Consider the different types of coverage available - liability, collision, comprehensive, and uninsured motorist protection. Liability coverage is typically the minimum requirement, but it may not fully protect you in case of accidents.
Get multiple quotes from various insurers. Some may offer lower rates for the same coverage. Leverage the benefits of comparison websites to streamline this process.


Additionally, ask about available discounts. Many companies provide lower premiums for various reasons, such as safe driving records or completing a driver’s safety course.
With insurance, it pays to be proactive. Keeping your records easily accessible can ensure a smoother process if you need to file a claim, which is never a pleasant experience but can be seamless if you’re prepared.
Staying Informed on Market Changes
The automotive market is ever-evolving. Staying informed can lend itself to future opportunities or savings on your current vehicle.
Join online forums or social media groups dedicated to car ownership. Blogs and Reddit communities often discuss trends, recalls, or breakthroughs regarding vehicle maintenance and technology. Engaging with like-minded individuals can also provide valuable tips tailored to your specific car model.
Regularly check resources like Wikipedia or Britannica for industry news. Cars continue to adapt, with updates on regulations and sustainability innovations being paramount. Knowing about upcoming changes can prepare you for a future trade-in or upgrade.
Furthermore, subscribing to automotive newsletters can keep you updated on the best deals, ensuring that you’re making informed choices whether you’re considering a new purchase down the line or focusing on your maintenance needs.
In short, being informed helps you not only protect your current vehicle but also can be beneficial should you decide to venture into the car market again.
"Knowledge is power; it’s even more valuable after you’ve made a big purchase like a vehicle."
Staying engaged in the automotive landscape arms you with resources to make the best out of your experience as a car owner.
Consumer Ratings and Expert Reviews
In the journey of buying an affordable vehicle, consumer ratings and expert reviews play a pivotal role. They serve as reliable signposts, guiding first-time buyers toward informed decisions. With various online platforms and automotive forums bustling with opinions and assessments, understanding these ratings becomes crucial. Buyers often find themselves sifting through a plethora of information, where navigating the noise and recognizing valuable insights can affect their purchasing journey.
The significance of consumer feedback stems from its authenticity. Real-life experiences shared by other car owners offer insights into the vehicle's daily performance, reliability, and potential issues. These user-generated ratings not only provide an overview of satisfaction levels but also shed light on aspects that manufacturers may conveniently overlook in marketing campaigns. Thus, diving into consumer reviews can reveal the truths that specs alone may not convey.
Similarly, expert reviews contribute a nuanced perspective with analysis rooted in rigorous testing. These professionals often evaluate reliability, safety features, and driving experiences, providing buyers with well-rounded assessments. A combination of consumer experiences and expert analyses allows potential buyers to make decisions that align with their expectations and needs.
"A car is a significant investment, and understanding the landscape of consumer feedback can make or break a deal."
The Importance of Reviews in Decision Making
When it comes to choosing that first vehicle, the importance of reviews cannot be overstated. For one, they create an avenue for realized expectations. A first-time buyer stepping into the automotive world may have little previous knowledge about how a car functions beyond its shiny exterior. Reviews can bridge that gap, cushioning the emotional rollercoaster that comes with the excitement and fear of a first purchase.
Consider the fact that many vehicles often look similar on paper—with same horsepower, similar interior designs, or comparable warranty terms. However, reviews can highlight critical differences in real-world use. For instance, one vehicle's fuel efficiency may be rated highly on a website but could fall short in everyday driving scenarios due to design flaws that aren't apparent initially.
Moreover, reviews nurture skepticism against the glamorous advertisements we often see. A shiny commercial may promise an unrivaled driving experience, while consumer reviews can confidently deflate those overly optimistic claims by revealing what users actually think.
In terms of practical benefits, reviews can streamline the decision-making process. Many buyers find that reading a collection of perspectives helps to develop a clearer preference, narrowing down choices based on features that truly matter to them.
How to Interpret Consumer Ratings
Navigating consumer ratings can be like walking through a maze; it can be overwhelming without a strategy to decipher the information. First, considering the source is vital. Websites like Reddit and automotive forums often host discussions that feel more relatable and less polished than formal review sites. Recognizing where the feedback comes from is essential. A ratings site might be uniform in its structure but might require keen scrutiny of individual comments.
Additionally, it’s important to look beyond the star ratings to understand the context. Rather than focusing solely on the numerical score, paying attention to the comments can uncover the reasons behind those ratings. A vehicle might receive a lower rating due to minor grievances mentioned by several users, while others highlight impressive features that may resonate with a potential buyer’s interests.
Consider reading both high and low ratings. High ratings can showcase what previous owners loved, while low ratings can inform about potential deal-breakers. The balance provides a holistic view, allowing buyers to weigh pros and cons appropriately—essentially giving them a clearer picture of what they’re stepping into.
To summarize, as buyers embark on the adventure of acquiring their first affordable vehicle, knowing how to gauge consumer ratings and reviews will help illuminate their path, ensuring they drive away in a car that both fits their budget and lifestyle.
Future Trends in Affordable Vehicles
Future trends in the automotive industry offer a fascinating lens through which first-time buyers can navigate the ever-evolving landscape of affordable vehicles. Understanding these trends not only helps in making informed purchasing decisions but also underscores the pivotal role of sustainability and innovation in shaping consumer needs and preferences. As technology advances and environmental concerns gain urgency, potential buyers will find themselves faced with various choices that impact their long-term ownership experience.
The Rise of Electric and Hybrid Models
The shift toward electric and hybrid cars is not just a passing fad; it represents a significant transformation in the automotive market. More buyers are gravitating towards these models, primarily due to their environmental benefits and long-term cost savings. Some key aspects to consider include:
- Cost-Effectiveness: While the initial purchase price of electric vehicles (EVs) might be higher, the savings on fuel and maintenance can offset these costs over time.
- Incentives: Many governments offer tax credits and rebates to encourage the purchase of electric cars, making them more accessible for first-time buyers.
- Options abound: With brands like Tesla, Nissan, and Chevrolet leading the charge, a range of affordable electric and hybrid models are now available, catering to various tastes and budgets.
- Technological Advances: EVs are becoming increasingly efficient, with improvements in battery technology leading to longer ranges and shorter charging times. This aspect is crucial in alleviating range anxiety, a common concern among prospective buyers.
In short, the rise of electric and hybrid models presents a valuable opportunity for first-time car buyers to embrace a more sustainable lifestyle while still obtaining a reliable mode of transport.
Sustainability in the Automotive Sector
Sustainability is not just a buzzword; it’s a necessity that many players in the automotive sector are taking seriously. As the world grapples with climate change and resource depletion, the automotive industry is pivoting toward practices that reduce their ecological footprint. Here, we see several crucial considerations for first-time buyers:
- Eco-Friendly Production: Before buying, research how the vehicle was manufactured. Many manufacturers are adopting greener production methods, reducing emissions and waste.
- Life Cycle Assessment: Understanding a vehicle's lifecycle—from production, through usage, to disposal—can give buyers insight into its overall environmental impact. Vehicles that prioritize recyclability and responsible sourcing of materials are becoming more common in the affordable segment.
- Growing Options: As sustainability gains traction, affordable options within the market are expanding. This means that first-time buyers can explore vehicles that align not only with their budget but also with their ethical and environmental values.
"The commitment toward sustainability will no longer be a luxury; rather, it is becoming a benchmark for responsible car ownership."
In summary, being aware of future trends in affordable vehicles, especially the rise of electric and hybrid models and sustainable practices in production, helps first-time buyers make informed choices that are beneficial for their wallets and the planet alike.