In-Depth Review of the 2017 Ram 1500 Big Horn


Intro
The 2017 Ram 1500 Big Horn is a significant player in the full-size pickup truck segment. It blends practicality with a touch of luxury, making it appealing to a wide audience. This article examines the critical facets of the 2017 Ram 1500 Big Horn, including its design, performance, features, and user experiences. Understanding these elements can help potential buyers to evaluate their options effectively.
Market Trends
Overview of Current Trends in Automotive Markets
In recent years, the automotive market has witnessed notable shifts. Pickup trucks, particularly models like the Ram 1500, have become increasingly popular among consumers. This rise correlates with changing lifestyles where versatility and utility are highly valued. Buyers are not just looking for workhorses; they desire trucks that provide comfort, technology, and performance.
Statistical Data on Sales and Growth
According to recent statistics, the full-size pickup truck segment represents a significant portion of the automotive market. The Ram 1500's sales have seen a steady increase, reflecting its stronghold in the competitive landscape. This model has carved out a niche, appealing to both traditional truck buyers and a new generation interested in combined utility and style.
Industry Innovations
Coverage of New Technologies and Designs
The 2017 Ram 1500 Big Horn incorporates several innovations that enhance its competitive edge. These include advanced safety features, improved fuel efficiency, and a range of engine options that cater to different needs. The use of high-strength steel in the truck's construction appeals to safety-conscious consumers and contributes to its robust performance.
Case Studies of Companies Leading the Way
Companies like Chrysler, the parent of the Ram brand, continuously invest in research and development to remain ahead. They focus on integrating user-friendly technology, such as infotainment systems, that connect seamlessly with mobile devices. This adaptability not only attracts tech-savvy consumers but ensures user satisfaction.
"The blend of innovation and tradition in the 2017 Ram 1500 Big Horn sets a new standard for modern pickups, attracting a diverse user base."
In summary, understanding the trends and innovations in the automotive sector, particularly the pickup truck market, is crucial for potential buyers. The 2017 Ram 1500 Big Horn exemplifies how a vehicle can meet varying consumer needs while introducing new technologies and maintaining performance.
Prologue to the Ram Big Horn
The 2017 Ram 1500 Big Horn stands out in the highly competitive full-size pickup truck market. This model is known for its blend of capability, comfort, and technology. In this introduction, we will explore what makes the Big Horn variant unique and assist potential buyers in navigating their options in the truck segment.
One important element of the Ram 1500 Big Horn is its design and styling. With a rugged yet refined appearance, the truck appeals to both work and leisure users. The choice of materials used in construction enhances its durability and aesthetic, making it attractive for varied lifestyles.
Benefits of the Ram 1500 Big Horn include versatility. It caters to families needing a daily driver, as well as enthusiasts requiring towing capacity for recreational activities. The vehicle's interior features a well-thought-out configuration to accommodate passengers and cargo efficiently.
Considerations for buyers may include engine performance and fuel efficiency. Depending on the chosen configuration, different engines offer a balance between power and economy, which is critical for users who prioritize long journeys or frequent hauling.
Additionally, the focus on safety and technology cannot be ignored. The 2017 Ram 1500 Big Horn is equipped with various features that enhance both driver awareness and passenger comfort.
As we proceed through the sections, we will delve into aspects such as design, performance, and user feedback. This information is crucial for making an informed decision when considering the 2017 Ram 1500 Big Horn for purchase.
"Choosing the right pickup truck calls for evaluating multiple aspects, and the Ram 1500 Big Horn provides a balanced perspective."
By pointing out these features and advantages, this article aims to equip readers with knowledge that will direct them towards a satisfying purchase.
Overview of the Ram Brand
The Ram brand holds a significant position in the automotive industry, especially in the full-size pickup truck segment. Its importance flows not only from its mechanical capabilities but also its resilience in a highly competitive market. Enthusiasts and buyers looking for robust reliability often gravitate toward Ram. The brand symbolizes durability, performance, and a customer-focused philosophy.
One of the key elements that distinguishes Ram is its heritage. Founded in the late 1980s, the brand's legacy is built upon a tradition of craftsmanship and innovation. This is exemplified in the Ram 1500 series, particularly the 2017 Big Horn model. It bridges traditional truck-building techniques with modern technology. The enhancements in functionality and comfort allow Ram to cater to various consumer preferences, making it appealing to both workers and families.
In the context of the 2017 Ram 1500 Big Horn, understanding the brand's evolution is essential. This model reflects Ram's ongoing commitment to quality. It showcases advanced powertrain options, efficient fuel usage, and improved towing capabilities. These characteristics elevate its standing against competitors like Ford and Chevrolet.
History and Heritage
Ramβs history traces back to simpler times when trucks were primarily utilitarian. However, as consumer expectations evolved, so did Ram. Originally part of Chrysler, the Ram brand split to gain more focus on pickup trucks. This change allowed for a more dedicated approach to vehicle performance and comfort.
"Ram has become synonymous with towing capacity and reliability over the years, setting benchmarks for others to follow."
Notable milestones included the introduction of the first Ram pickup in 1981, but significant advances came through the 1990s. These models featured a more aggressive design and a focus on performance. These traits were essential in creating a loyal consumer base. Over time, Ram adapted new technologies, such as EcoDiesel engines, which were particularly innovative for the industry.
As of 2017, the Ram brand is not just a name; it represents a commitment to performance, strength, and innovation. The Big Horn trim of the 1500 series exemplifies these values, positioning itself as an ideal choice for those demanding more from their vehicle. Understanding this brand history not only enriches the conversation around the Ram 1500 Big Horn, but it also solidifies its appeal in the competitive landscape.
Exterior Design


The exterior design of the 2017 Ram 1500 Big Horn plays a crucial role in establishing its presence on the road. A well-designed vehicle not only enhances aesthetic appeal but also contributes to functionality, aerodynamics, and overall user experience. The Ram 1500 Big Horn balances rugged looks with modern styling elements, creating a visually striking image that highlights its capabilities.
Dimensions and Styling
The dimensions of the Ram 1500 Big Horn are important for both practicality and performance. With an overall length of approximately 229 inches and a width of around 79 inches, the truck accommodates a spacious cabin and a functional bed. This generous size provides ample room for passengers and cargo.
Styling elements, such as the bold grille and signature headlights, give the truck an aggressive stance. The sculpted body lines flow smoothly from front to back, enhancing its looks while contributing to aerodynamic efficiency. The 2017 model also includes prominent wheel arches, which not only add to its rugged aesthetic but also allow for larger tires, improving off-road capabilities.
On the side, chrome accents and the sculpted tailgate further enhance the visual interest of the truck, making it stand out in crowded parking lots and city streets alike.
Color Options
The color options for the 2017 Ram 1500 Big Horn cater to a wide range of tastes. Potential buyers can select from an array of hues, allowing them to personalize their vehicle. Some popular choices include:
- Bright White
- Deep Cherry Red Crystal Pearl
- Brite Silver Metallic
- Black
- Granite Crystal Metallic
These colors not only enhance the truck's appearance but also have implications for resale value. Colors that are more universally liked tend to retain value better in the long term. Thus, buyers should consider both personal preference and market trends when selecting a color.
"Choosing the right color can significantly affect how appealing a vehicle is to future buyers."
Interior Features
The interior features of the 2017 Ram 1500 Big Horn are a critical aspect of its overall appeal. This section is designed to delve into the various components that make this truck a comfortable and efficient space for both drivers and passengers. A well-designed interior enhances the driving experience, providing convenience, comfort, and connectivity.
Space and Comfort
One of the standout attributes of the Ram 1500 Big Horn is its generous space. The cabin is designed to accommodate up to six passengers comfortably. With ample headroom and legroom in both the front and rear seats, occupants can enjoy long journeys without feeling cramped. The front seats offer a commanding view of the road, while the rear bench provides enough room for adults. This thoughtful arrangement reflects Ram's commitment to creating a user-friendly environment.
Equipped with options like adjustable seat positions and available leather upholstery, the Ram 1500 Big Horn places a high emphasis on comfort. The interior layout is intuitive, facilitating easy access to controls and features. Soft-touch materials can be found throughout the cabin, elevating the overall ambiance. The climate control system is efficient, ensuring that all passengers feel comfortable regardless of external weather conditions.
Technology Integration
In today's automotive landscape, technology features play a significant role in making every trip enjoyable and efficient. The 2017 Ram 1500 Big Horn does not disappoint in this regard. The centerpiece of this technology suite is the Uconnect infotainment system, which is responsive and user-friendly.
The system is available with various screen sizes, including a large 8.4-inch display. This setup provides features such as navigation, Bluetooth connectivity, and smartphone integration. The sound system in the Big Horn is quite impressive, offering clarity whether listening to music or taking hands-free calls. Users can enjoy options for upgrading to a premium audio system for enhanced listening experiences.
Moreover, the presence of multiple USB ports and power outlets ensures that all devices can be charged on the go. This level of connectivity is particularly beneficial for tech-savvy consumers who require constant access to information and entertainment.
Materials and Quality
The materials used in the interior of the Ram 1500 Big Horn are of notable importance. High-quality materials contribute to a feeling of luxury and durability. The use of soft-touch plastics, quality fabrics, and optional leather solutions enhances the tactile experience for passengers. These choices demonstrate Ram's intention to offer a refined driving environment.
The design also thoughtfully incorporates storage solutions, with compartments and bins strategically placed for maximum utility. This organization is practical for both daily errands and longer trips. Additionally, the truckβs construction emphasizes noise reduction, allowing for a quieter cabin experience, enhancing the comfort level even further.
"The blend of style and function within the Ram 1500 Big Horn's interior makes it stand out in its market segment."
Overall, the interior features of the 2017 Ram 1500 Big Horn significantly contribute to its marketability. A blend of comfort, technology, and material quality ensures an engaging driving experience that resonates well with a diverse audience, including automotive enthusiasts and tech-savvy buyers.
Engine Options and Performance
The engine options and performance of the 2017 Ram 1500 Big Horn play a crucial role in its standing within the competitive full-size pickup truck segment. This section delves into the available engines, their specifications, and the benefits they offer to users. Understanding these elements helps potential buyers determine which engine fits their needs, whether that involves towing capacity, daily driving comfort, or fuel efficiency.
Available Engines
The 2017 Ram 1500 Big Horn offers a diverse selection of engines to cater to different preferences and requirements. These include:
- 3.6L V6 Engine: This engine delivers a balanced performance with 305 horsepower and 269 lb-ft of torque. It strikes a good balance between efficiency and capability.
- 5.7L HEMI V8 Engine: The more powerful option provides 395 horsepower and 410 lb-ft of torque. This engine is well-suited for those needing greater towing capacity.
- 3.0L EcoDiesel V6 Engine: This variant focuses on efficiency while providing robust torque. It generates 240 horsepower and an impressive 420 lb-ft of torque. This engine is a good choice for those who seek a balance between power and fuel economy.
Each engine option has its unique advantages, allowing buyers to select based on their specific usage scenarios.
Fuel Efficiency Ratings
Fuel efficiency is a significant consideration for many potential buyers of the Ram 1500 Big Horn. The model exhibits varying ratings based on the chosen engine:
- 3.6L V6: This engine achieves about 17 MPG in the city and 25 MPG on the highway.
- 5.7L HEMI V8: It yields 15 MPG in the city and can reach 22 MPG on the highway.
- 3.0L EcoDiesel V6: This engine impressively offers 20 MPG in the city and 27 MPG on the highway.
When comparing these ratings, the EcoDiesel presents an attractive option for those who prioritize long-distance travel and reduced fuel costs while still requiring ample power for heavier workloads.


"Selecting the right engine option not only impacts daily driving satisfaction but also influences long-term ownership costs, including fuel expenses and maintenance requirements."
In summary, the engine options and their associated performance metrics are integral to the overall appeal of the 2017 Ram 1500 Big Horn. The variety allows individuals to choose an option that meets their driving style, whether that involves a focus on power, efficiency, or a blend of both.
Towing and Payload Capacities
The towing and payload capacities of the 2017 Ram 1500 Big Horn are vital factors that potential buyers need to consider. For individuals or families who rely on their truck for heavy-duty tasks, understanding these capabilities is as crucial as evaluating engine performance or interior comfort. The ability to tow trailers or haul heavy materials directly impacts the vehicle's usability in real-world situations.
Towing capacity refers to how much weight the Ram 1500 can pull behind it. This is especially significant for those who may want to tow boats, trailers, or even RVs for recreational activities. Likewise, payload capacity indicates how much weight can be loaded into the truck bed without compromising safety and performance. These figures have a direct impact on the truck's versatility and practicality, making them essential for a thorough assessment.
Capabilities Overview
When discussing the towing and payload metrics of the 2017 Ram 1500 Big Horn, several key specifications emerge. This model offers a commendable towing capacity of up to 10,620 pounds, depending on the configuration of the truck. The exact towing capability can change based on engine choice and drivetrain selection. The 5.7-liter HEMI V8 engine, for example, is known for its robust pulling power compared to its counterparts.
- Maximum Towing Capacity: 10,620 pounds
- Maximum Payload Capacity: 1,880 pounds
These figures reveal that the Ram 1500 Big Horn is equipped to handle considerable loads, making it an attractive option for those who often require a workhorse vehicle. Additionally, the response of the truck under load is enhanced by its well-engineered suspension system, contributing to stability and control while towing or carrying heavy payloads.
It is important for potential owners to consider what types of activities or projects they will be undertaking. For instance, if frequent towing is anticipated, opting for the right package or engine configuration that maximizes towing capacity is advised.
Towing and payload capacities are fundamental indicators of a truck's utility, especially for users who need to engage in heavy-duty towing tasks.
In summary, the 2017 Ram 1500 Big Horn provides impressive towing and payload capacities that cater to a variety of needs. A clear understanding of these specifications will assist buyers in making informed decisions based on their specific lifestyle and requirements.
Driving Experience
The driving experience is a critical aspect of assessing any vehicle, and the 2017 Ram 1500 Big Horn is no exception. This model combines several features that enhance comfort, handling, and overall performance. These characteristics are particularly important for individuals who prioritize both day-to-day usability and off-road capabilities. Understanding how a truck handles on various terrains can inform consumers about its versatility in meeting diverse needs.
Handling and Ride Quality
The Ram 1500 Big Horn boasts a well-tuned suspension system that strikes a balance between comfort and functionality. This design choice results in a ride quality that is surprisingly smooth for a full-size pickup truck. On paved roads, the vehicle provides a stable and quiet driving experience. Sharp turns and sudden stops do not compromise the handling, largely due to the well-engineered chassis.
- Smooth Ride: The independent front suspension helps absorb bumps effectively, making it suitable for long journeys.
- Steering Precision: Drivers often mention the responsive steering, allowing for easy maneuvering in tight spaces or urban settings.
- Body Roll Management: When cornering, the vehicle exhibits minimal body roll, enhancing driver confidence.
In summary, the Ram 1500 Big Horn is designed to provide a pleasant experience on highways and city streets alike, ensuring that comfort is not sacrificed for utility.
Off-Road Performance
For those who venture beyond the paved paths, the 2017 Ram 1500 Big Horn offers considerable off-road capabilities. Equipped with various drivetrain options, including four-wheel drive, the Big Horn can navigate challenging terrains with relative ease. This flexibility is fundamental for buyers seeking adventure.
- Ground Clearance: With an adequate ground clearance, the truck can clear obstacles without issue.
- Traction Control: The availability of advanced traction control systems enhances grip on slippery surfaces, crucial for maintaining stability.
- Towing Capacity: While towing off-road trailers, the Big Horn showcases its power, with specific configurations capable of managing substantial loads.
Safety Features and Ratings
In the context of the 2017 Ram 1500 Big Horn, safety features and ratings are critical considerations for potential buyers. Safety is a major concern for truck owners, particularly for those who might use their vehicles for towing or carrying heavy loads. The truck's design, performance capabilities, and technology all intertwine to create a safer driving experience.
Having robust safety features influences not only the truck's marketability but also the peace of mind that comes with driving it. High safety ratings signal reliability, which is essential especially for families or businesses that depend on their vehicles. The Ram 1500 Big Horn series offers several advanced safety features designed to enhance overall protection.
Here are key safety features that contribute to the 2017 Ram 1500 Big Horn's commendable safety ratings:
- Electronic Stability Control: This feature helps the driver maintain control of the vehicle during sudden maneuvers, reducing the risk of a roll-over.
- Anti-lock Braking System (ABS): ABS prevents the wheels from locking up during heavy braking, enhancing vehicle control on slippery surfaces.
- Rearview Camera: This assists drivers in reversing safely, reducing blind spots and improving awareness of surrounding obstacles.
- Airbags: Multiple airbags, including side airbags, provide cushioning in the event of a collision.
It's essential to note that safety ratings can significantly impact insurance premiums, potentially offering drivers a financial benefit in addition to the safety peace of mind.
Crash Test Ratings
When evaluating the 2017 Ram 1500 Big Horn, crash test ratings play a significant role in conveying its safety performance. Conducted by various safety organizations, these tests measure how well a vehicle protects its occupants in the event of a crash.
The Ram 1500 series has undergone rigorous testing, resulting in solid ratings across different categories, which include:
- Frontal Impact Tests: Designed to simulate a head-on collision, these tests show how effectively the vehicle protects passengers in the front seats.
- Side Impact Tests: This assesses the protection offered to occupants in the event of a side collision, highlighting how well structures absorb energy.
- Rollover Tests: These ratings indicate how stable the truck is and its likelihood of rolling over during sharp turns or abrupt maneuvers.
The results from these crash tests are vital for consumers. For instance, the 2017 Ram 1500 Big Horn received high marks from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS), showcasing its strong emphasis on safety.
User Reviews and Owner Feedback


User reviews and owner feedback play a crucial role in shaping the perception of the 2017 Ram 1500 Big Horn. These insights offer real-world perspectives that extend beyond manufacturer claims and specifications. They highlight everyday experiences of actual users, providing potential buyers with valuable information about reliability, ease of use, maintenance, and overall satisfaction.
In this section, we will analyze the strengths and weaknesses identified by those who have first-hand experience with this model. Feedback from users can foster a deeper understanding of the vehicle's performance, interior comfort, and safety features. For buyers, considering owner feedback can also serve as a guiding component when weighing their purchase decisions.
Positive Aspects
Many owners have praised the 2017 Ram 1500 Big Horn for its impressive capabilities and comfortable ride. Here are some of the highlighted benefits:
- Ride Quality: Many users note the truck's smooth handling and comfortable suspension. Drivers frequently emphasize how well the Big Horn absorbs bumps and uneven terrains.
- Interior Comfort: Reviews often commend the spacious and well-designed interior. The high-quality materials used in the cabin contribute to a sense of luxury that is often unexpected in a truck.
- Towing Capacity: Owners appreciate the Ram's towing ability. With the right engine choice, the Big Horn can handle heavy loads with relative ease. This quality appeals significantly to those who need a workhorse for demanding tasks.
- Technology Features: The integration of modern technology, such as the Uconnect infotainment system, receives favorable remarks. Users find the system intuitive and user-friendly.
"The Ram 1500 Big Horn has provided me with both comfort and power. It's a fantastic truck for work and family trips."
β Ram 1500 Owner
Areas for Improvement
While the 2017 Ram 1500 Big Horn presents many strengths, it is not without its drawbacks. Here are some aspects that users have noted could be improved:
- Fuel Economy: Some owners criticize the fuel efficiency, especially when opting for the more powerful engine versions. While the truck delivers performance, it comes at the expense of higher fuel consumption.
- Rear Visibility: Feedback indicates that the design of the rear cabin limit visibility for some drivers. This concern may require extra caution when reversing or changing lanes, leading to safety considerations.
- Infotainment Glitches: Although many are happy with the technology, certain users report occasional glitches or slow response times in the infotainment system. This inconsistency can be a frustrating experience.
- Pricing: Some reviews mention that the price point can be higher compared to competitors that offer similar features. For budget-conscious buyers, this may be a notable consideration.
Market Comparison
A market comparison is crucial in understanding how the 2017 Ram 1500 Big Horn positions itself within the competitive landscape of full-size trucks. This analysis presents important elements that potential buyers should consider. Evaluating competitors helps in identifying strengths and weaknesses of the Ram 1500 Big Horn. One can look at factors such as pricing, features, performance, and overall value.
Understanding the market allows buyers to make informed decisions based on preferences and requirements. For example, some consumers prioritize towing capacity, while others may focus on fuel efficiency or technology features. A few notable competitors in this segment include the Ford F-150, Chevrolet Silverado 1500, and Toyota Tundra. Each model presents unique characteristics and advantages that can influence a buyer's choice.
Moreover, comprehending the general market trends and consumer preferences aids in assessing the Ram 1500 Big Horn's place in the market. Whether it's a focus on improved fuel economy or advanced safety features, staying informed helps highlight what the Ram does well and where it may fall short.
Competitors in the Segment
The full-size truck segment is competitive, with various manufacturers striving to capture attention from discerning consumers. Notable competitors include:
- Ford F-150: Known for its impressive towing capabilities and a wide range of engine options. It also offers user-friendly technology, making it a popular choice among buyers.
- Chevrolet Silverado 1500: This truck is praised for its strong performance and variety of configurations. The Silverado balances comfort and utility, appealing to a broad audience.
- Toyota Tundra: While it may not have the same level of sales as the others, it is valued for its reliability and strong resale value.
Each of these competitors presents different strengths that buyers may find appealing. Evaluating how the 2017 Ram 1500 Big Horn compares against them provides valuable insights to prospective truck owners.
In summary, an in-depth market comparison reveals critical information about the 2017 Ram 1500 Big Horn, allowing potential buyers to weigh options effectively and make choices that best fit their needs.
Cost and Value Proposition
Understanding the cost and value proposition of the 2017 Ram 1500 Big Horn is vital for potential buyers. Price plays a significant role in any purchasing decision, especially in the competitive automotive market. The Ram 1500 Big Horn stands out in terms of what it offers relative to the investment required. This section will address both pricing overview and resale value analysis, giving insights that potential owners must consider.
Pricing Overview
The starting price of the 2017 Ram 1500 Big Horn varies depending on the configuration and options chosen. Generally, prices for this model begin around $35,000. Some features can significantly increase the cost, like upgraded engines and advanced technology packages.
Potential buyers should examine the base model and the optional features to determine what aspects are essential. Factors such as trim levels, engine choices, and additional packages create a range of pricing that can suit different budgets. Buyers might also find some incentives or discounts, particularly on older models. These can further influence the overall investment experienced when purchasing this truck.
It is important to assess the total cost of ownership, which includes maintenance and insurance on the vehicle, in addition to the initial purchase price.
"When evaluating a vehicle, considering the total cost of ownership is equally as crucial as the purchase price."
Resale Value Analysis
The resale value of the 2017 Ram 1500 Big Horn is another critical factor for buyers. This model tends to hold its value reasonably well compared to competitors. Factors contributing to this include brand reputation, reliability, and overall demand in the used truck market.
On average, the Ram 1500 Big Horn depreciates slower than other trucks in its category. This is beneficial for owners looking to sell or trade in later on. According to various sources, one can expect about 55% to 65% of the initial purchase price after three years of ownership, depending on mileage and condition.
Investing in a vehicle with strong resale value can offset some of the financial risks associated with vehicle depreciation. Thus, the Ram 1500 Big Horn proves to be a sensible choice for those who consider future resale as part of their buying decision.
Finale and Recommendations
In reviewing the 2017 Ram 1500 Big Horn, it is essential to synthesize the various elements that make this truck a noteworthy model in the competitive landscape of full-size pickups. This section focuses on key findings and recommendations based on the comprehensive analysis of design, performance, and features. Understanding these aspects can help potential buyers make well-informed decisions.
The 2017 Ram 1500 Big Horn stands out for several reasons. Its robust engine options offer both power and efficiency, appealing to those who need a vehicle for heavy-duty use as well as those prioritizing fuel economy. The interior space and comfort level cater to families and long-distance travelers, enhancing the overall driving experience.
Specific Elements to Consider:
- Performance: The choice of engines allows flexibility in meeting different driving needs, from towing boats to daily commutes.
- Technology: Integration of modern tech features improves driving convenience and safety, appealing to tech-savvy consumers.
- Safety Ratings: High crash test ratings enhance peace of mind for owners, particularly families.
Recommendations:
- For Buyers Looking for Versatility: Consider your primary use of the truck when selecting engine options. The 5.7L HEMI V8 is great for towing, while the 3.6L V6 may suit everyday use better.
- Tech Features Evaluation: Test the Uconnect system to ensure it meets user preferences for connectivity and convenience.
- Evaluate Comfort: Spend time in the cabin to assess both seating comfort and layout, ensuring it meets your needs for space and ease of use.
Ultimately, making a choice should involve balancing personal priorities with what the Ram 1500 Big Horn offers. Investing time in understanding these details will pay off in satisfaction with your purchase.